Music: Ran independent record label, negotiated international deals for the label’s acts. (UK & US) Utilized music sponsorships for promotional programs while in the Beverage Alcohol industry Managed – as V.P. Marketing, Canada - WWE (World Wrestling Entertainment) Music and Video projects (Achieving gold and Platinum level sales) and managed relationship with major retailers such as Wal-Mart. Developed business plans for a start-up label/management company. Worked, on contract basis, as VP Marketing and A&R for start up label (Wychwood Park Productions) Set up label distribution agreements for Canada Developed and executed CD launch plans. Worked with Public Relations and Radio Promo teams Managed development of CD packaging, promotional materials and Company & Artist web site. Completed a large number of grant applications – including Factor and StarMaker – achieving a substantial grant approval rate. Other Entertainment Products: As VP Marketing, Canada for Word Wrestling Entertainment (formerly WWF) marketed the company’s range of: • Live Stadium Events (including selling out Toronto’s SkyDome for Wrestlemania 18) • Weekly Television programming • Monthly Pay Per View events (on television and at theatres) • Publishing (Books & Monthly Magazines) • Video Games • Recorded Music, • Home Video • Licensed Action Figures • Licensed clothing Developed multi-licensee retail promotions with key retailers and delivered WWE presentations to buyers/category managers (Wal-Mart, Zellers, Toys R’ Us, Sears). Fashion Ran the Smirnoff International Fashion Awards in Canada Hosted and Ran the World Finals of The Smirnoff International Fashion Awards in Toronto (40+ participating countries). Served on the Board of Directors of The Toronto Fashion Incubator for 10+ years, Served as an Executive Board member for 3+ years. HOME glenn.smith@zeitgeistmarketing.ca http://www.fashionincubator.on.ca/http://www.zeitgeistmarketingltd.ca/Welcome.htmlmailto:glenn.smith@zeitgeistmarketingltd.ca?subject=From%20Websiteshapeimage_2_link_0shapeimage_2_link_1shapeimage_2_link_2
Zeitgeist Marketing Ltd.
 
EXPERIENCE:  Music -  Entertainment - Fashion