1. Was Vice President, Strategic Marketing of a Beverage Alcohol company that marketed leading brands that included Smirnoff Vodka, Bailey’s Irish Cream Liquor, Bombay Sapphire Gin, J&B Scotch, Jose Cuervo Tequila, Cinzano Vermouth and Le Piat D’Or Wines.
2. Responsible for marketing budget in excess of $15 million, and profit contribution of $38 million.
3. Responsible for the development of advertising creative and national media plans that included television advertising, radio, print and outdoor media. Developed campaigns for international pick-up.
4. Led marketing team in the expansion and refining of event marketing, sponsorship and consumer premium focused marketing activity.
5. Developed pricing elasticity analysis that led to significant gains in major brand profitability levels
6. Developed and implemented retail promotions and concepts. The Canadian success of these programs led to their use internationally.
7. Responsible for new product development - Launched Bombay Sapphire Gin in Canada

1. Managed all marketing activities within Beauty Care business accounting for $24MM in annual sales.  Focused on Drug store and mass merchandise retailers.

1. Snack Products
2. Managed Marketing activities of division of snack products company -responsibility for annual sales of $34MM
3. Preformed acquisition analysis of this business and managed the transition of the division’s ownership

1. Managed a range of grocery products with total sales of $28MM.
2. Developed concept for, and launched significant new food product. The Canadian success of this introduction was repeated internationally.